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SEM Training

Search Engine Marketing training course at CTCDC Rohini, Delhi will equip you with the best Search engine Marketing (SEM) skills all over Delhi. Our Google certified Digital Marketing Institute will help you master different Search Engine Marketing Strategies with Search Engine Advertising, making you as proficient in SEM as any professional.

Through our Search Engine Marketing Course, you’ll master how to target the audience as per geography, language, time and devices according to the strategy of the advertiser. Paid advertising is an important segment of the Digital Marketing Strategy. Every Search Engine Marketing company uses this strategy for better branding and lead generation. So, we provide Search Engine Marketing training that helps you apprehend paid marketing methods for generating traffic to any website. Gain the best real-time experience as we provide you with state-of-the-art technology to instil practical learning. In our SEM course at Rohini, Delhi, you will learn to optimize your website in the best way to satisfy users, rank highly on paid search engines and increase your traffic. You’ll also get an opportunity to gain training on real-time Search engine marketing campaigns and online training projects. Along with this, we provide flexible timings and lifelong assistance for your future success.

We train you to build strategy and implement various SEM campaigns & training like

  • Display Campaign
  • Shopping Campaign
  • Remarketing Campaign
  • Mobile and Video Marketing Campaign
  • Pay Per Click (PPC) Training
  • Cost Per Click (CPC) Training
  • Google Adwords Interface with practical knowledge

  • CTCDC commands 5 years of experience as a premium Digital Marketing Institute and had trained more than 5,000 students. SEM specialization training will help in boosting leads by up to 30% and reduce the cost per acquisition. If you are thorough with Google Analytics and AdWords, then it would be a piece of cake for you to become an SEM specialist.


    • 100% job guarantee
    • Money back guarantee
    • Lifetime membership for curriculum upgradation
    • 80% practical knowledge
    • Get a certificate from google facebook and Microsoft
    • Free RS 75000+ worth digital marketing tools
    • Backup classes available
    • Work on live projects


    Introduction to Search Engine Marketing

    • Understanding Google search
    • Rule-based personalization of marketing at internet scale
    • Overview of Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing

    SEM Strategies

    • Re-marketing
    • Mobile Advertising
    • Display & Video Formats
    • Optimize the display network campaigns
    • Track & measure views through conversions

    PPC Overview

    • PPC definition & its functioning
    • Important Terms - Quality Score, Conversion Rate, etc.
    • Quality Score Overview
    PPC Strategies
    • Setting objectives, goals & expectations
    • Actionable metrics for performance measurements
    • Formulating account structure
    • Effective segmentation of keywords
    • Usage of multiple match types
    • Non-overlapping Ad Groups
    Marketing Analysis
    • Understanding industry key-drivers
    • Competitive Analysis
    • Organizational positioning
    • Targeting
    Bid Management Plan
    • Understand the bidding strategy
    • Manual vs. Automated bid management
    • Different bid management features like CPA bidding, position preference, etc.
    Creating Effective Landing Pages
    • Importance of UI/UX design
    • Call-to-action
    Performance Tracking
    • Set campaign objectives & goals
    • Define Performance Metrics
    • Monitor PPC activity with Google Analytics

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    Ready to make your career in Digital Marketing!

    CTCDC give you an edge on Internet marketing, Be a pro in Brand awareness, leads generation and online sale.

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