Google Adwords Training

Join the top digital marketing institute in Rohini and get the best Google Ads (Adwords) training in Delhi with a hands-on training approach. You can bloom your knowledge about Google Ads to the maximum with our Google Ads training course.


At CTCDC, we’ll help you design and post-professional ads so that you can start earning tremendously while reaching a vast amount of audience. With our Google Ads training course in Rohini, You will not require the need of professionals to run your ads. And if you are a fresher getting a certificate from CTCDC, the premium digital marketing institute, you will surely be able to understand and predict the Google Ads pricing and provide Google Ads support to Digital Marketing agencies. Furthermore, we have a pool of digital marketing experts who will help you polish your knowledge in every sector of this Google Ads and PPC course in Rohini.

You Can Learn About Keyword Selection In Google Ads And Why It Is Better Than Any Other Form Of Ad On The Internet Through Our Online Resources.

At CTCDC, the Digital Marketing Institute in Rohini, you will not only acquire the latest skills over Google Ads but also learn intense techniques to attract more visitors or customers on their websites locally and globally, with our modified Google AdWords Training Course.

Why Choose Google Ads (Adwords) Training Course at CTCDC Rohini, Delhi:

  • Total free tools worth Rs 75000/-
    • Website hosting
    • Premium WordPress Theme
    • Copyscape
    • Social listening tool
    • Follow.net
    • Share an image and much more
  • Become PPC experts
  • Become Google ads professional or Google ads executive
  • 100% job guarantee
  • Money-back guarantee
  • Lifetime membership for curriculum upgradation
  • 80% practical knowledge
  • Get a certificate from google facebook and Microsoft
  • Backup classes available
  • Work on live projects

Increase your Google Ads knowledge with our Google Ads Training Course in Rohini, Delhi, and get Google Ads (Adwords) Certification from Google itself. We provide an interactive training course that follows P3-Model of Placement, Preparation, and Process to kickstart your career or online business. You can now finally achieve training and certificate from one of the top digital marketing institutes in Delhi that will not only help you master in Google Ads (Adwords), but will also provide a Google Ads (Adwords) tutorial that will benefit you for the rest of your life. In the Advanced PPC training course, you’ll find short, helpful lessons with interactive activities that will help you learn all the aspects of running an ad campaign on Google for a variety of goals.

What You’ll Learn From Google Ads (Adwords) Training Course In Rohini, Delhi:

Introduction to Pay per Click Marketing

  • Understanding Search Engine Advertising
  • Entities Involved in PPC Advertising
  • The workflow of a PPC Ad
  • History of PPC
  • Properties of a Compelling PPC Ad
  • General Formula for Calculating PPC
  • Advantages of PPC
  • Introduction to Google AdWords

Introduction to Google AdWords

  • Understanding Google AdWords
  • Create a website for your ads
  • Create an AdWords account: How to sign up
  • Setting up currency and time zone
  • AdWords Hierarchical Structure
  • Submit billing information
  • Understanding your billing options
  • Type of AdWords Account
  • AdWords Account Creation
  • AdWords Account Access Level & Difference
  • Google AdWords Dashboard
  • About campaign settings

Google Networks

  • Google Search Network & Search Partner
  • Google Display Network
  • YouTube
  • Campaign & Ad type
  • Targeting Methods
  • Where your ads will appear
  • How costs are calculated in AdWords

Get familiar with the account

  • Navigating your AdWords account
  • The Home tab
  • The Campaigns tab
  • The Tools tab
  • Your Billing page
  • About account settings
  • The Opportunities tab
  • The Display Network tab

Start with the First Campaign

  • Understanding the campaign objective
  • Campaign Setup
  • Understanding different targeting methods: Device, Location, language
  • Bidding & Budget Ad Extension
  • Campaign Advance Setting
  • Ad Delivery method, Ad Scheduling & Ad Rotation

Bid Strategy

  • Manual & Automated bid Strategies
  • Target search page location
  • Target CPA
  • Target ROAS
  • Target outranking share
  • Maximize clicks
  • Enhanced CPC

Ad extensions

  • Location
  • Sitelinks
  • Call
  • App
  • Reviews
  • Callouts
  • Structured snippets
  • Price Extension

Ad Groups: Organize your account

  • Create a new ad group
  • How ad groups work
  • Understanding your ad group status

Introduction to Keywords

  • Type of Keywords with example
  • Keyword Research
  • Quality Score
  • Ad rank
  • Actual CPC Calculation
  • Keyword Bidding
  • Keyword Planner Tool
  • Traffic Estimator
  • Negative Keywords
  • Cross triggering

Introduction to Ad Text

  • Creation of Ad Copy
  • Type of Ad Copy
  • Ad Preview & Diagnosis Tool
  • Dynamic Keyword Insertion
  • Expanded Ad Text
  • Diagnose Tool
  • Search Query Report
  • Google Ads Policies

Landing page

  • Use of landing pages
  • Types of Landing Pages
  • Elements of an Effective Landing Page
  • Testing the Landing Page
  • Google AdWords Landing Page Policy
  • A/B Testing
  • Landing page performance

Conversion Tracking

  • Understanding Campaign Objective
  • Type of conversions
  • Setup Conversion Tracking
  • Conversion source
  • Conversion windows
  • Attribution model
  • Conversion tracking tag
  • Tag Manager Configuration
  • Import Google Analytics Goals
  • Import Offline Conversions
  • Tracking Calls in AdWords & through 3rd party tools

Introduction to Shopping Ads/ Product Listing Ads

  • Benefits & Enhancements of PLA
  • Google Merchant Center
  • How to link GMC & AdWords?
  • Google Shopping Policies
  • Products Feed Specification & Attributes
  • Create Shopping Ads
  • Targeting Method
  • How to Refresh the Product Feed?
  • Advance Setting
  • Tips & Optimization

Introduction to Dynamic Search Ads

  • What is DSA
  • How it is different from search ads
  • When & Why to use DSA
  • Create a DSA Campaign
  • DSA Targeting Method
  • Bidding & Advance setting
  • Structure & Optimization

Display Network

  • Creation of Display Network
  • Display Planner (Placement Tool & Contextual Tool)
  • Bidding Options
  • Display Campaign Optimizer
  • Conversion Optimizer
  • Target and bid

Cookies

  • Introduction to cookies

Remarketing Campaign

  • Standard remarketing
  • Dynamic remarketing
  • Remarketing for mobile apps
  • Video remarketing
  • Email-list remarketing

Google AdWords Express

  • What is the AdWords Express?
  • Compare AdWords Express and AdWords
  • Set up and manage account
  • Create an account and manage settings
  • Business information
  • Ad text and headline
  • Ad audience and search phrases
  • Your budget and costs
  • View and improve results
  • Call reporting

Reporting

  • Segment
  • Dimension
  • Ad Extension
  • Filters
  • Customize Column

Advance AdWords & Reporting

  • Automate Rule
  • Bidding Strategies
  • Attributes
  • Performance
  • Conversions
  • Call details
  • Competitive metrics
  • Search Funnels
  • Introduction to AdWords API
  • AdWords Script

Best Practices

  • Marketing and Advertising
  • Engagement Conversion
  • Content Experiments
  • Sharing with the Organization
  • Google Analytics Limitations
  • Google Analytics Advance Setting


Ready to make your career in Digital Marketing!

CTCDC give you an edge on Internet marketing, Be a pro in Brand awareness, leads generation and online sale.

Request for CallBack Get Curriculum

Our Placement Partners