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Don’t you think that brands have a great opportunity now to target global audiences than ever before as there are 3.4 Billion Social media users which are nearly 45% of the total world population?
It’s important that the marketers should have the right tools in their hands, an up-to-date social media strategy
, and awareness of trending advancements in the industry to emerge as successful marketers.
So, here I am letting you know about top 7 social media trends for business that will help marketers, brands, stand out in 2020-
You might have observed that once you socialize your content online, people tend to forget it after some time. To combat this challenge visuals are the must-have strategy in 2020.
Visual content is indispensable when it comes to social media marketing success. A picture is worth a thousand words and when the need arises for capturing your audience’s attention visuals in your content can perform a wonderful job.
Most companies initially started social media marketing with a text-first strategy, but it’s an ideal time to reestablish your social media presence with a visual-first strategy.
Effective visuals are extremely influential when used correctly to communicate an intentional message. It will help in boosting engagements and spark up your social media.
Private communities are proving beneficial for some brands. Marketers are increasingly centered on building meaningful connections with their intended audience versus anybody and everybody.
The rise of marketing companies lets brands focus on talking to individuals rather than targeting wide-ranging demographics.
And users are also becoming more selective about their interactions. For example, new features like Instagram Threads allow people to only share their stories with selective individuals. This gives the platform a more intimate and secure feel.
To make the most from your social media strategy brands are investing in social ads excessively. As the ads are becoming advanced it’s simpler than ever for brands to boost direct business from customers on social media.
For example, Facebook’s latest roll-out of personalized ad experiences
Helps in delivering a more tailored ad experience dynamically to clients, changing formats (carousel, collection) and calls-to-action based on who it’s being served to.
Even LinkedIn’s ad platform has recently evolved to help B2B brands to showcase the products in front of the right customers.
Your social media strategy is incomplete without video content. Today the long-form and short-form videos are among the most shared content on social media.
Video content can be used in many ways: YouTube channel, embedded in blog posts and product pages, in the social network stream, and in messages. Live video tempt audiences to a larger extent, assuming you are bringing value to them.
And don’t forget to use tik-tok videos which have become the talk of the day.
Messenger Marketing is the most efficient social media strategy to facilitate business and connect with customers. Social messengers, like Facebook Messenger, enable rich messaging with Ecommerce opportunities.
There is a real opportunity for personalization here! Better to create chatbots that help you connect with the target customer.
Stories are among the most important social media trends of the past few years and 2020 looks to be no different.
The dominance of Instagram Stories speaks for themselves. However, when we speak about engagement Facebook Stories are on par with approx 500 million daily users.
When we talk about Instagram trends, interactive Stories and polls are amazing ways to go back and forth with your audience, gives your content a feel of “must-see.”
There is not a single marketer today who wants to let go of this amazing trend. It is estimated that by 2020, 50 % of all the searches on the internet will be voice-based. Every business should create content that is likely to be found through voice search.
The growth of voice technology has progressed to leap and bounds. Digital assistants like Alexa and Google Assistant provide valuable insights about users and helps in optimizing content further.
I hope, these above discussed social media trends will guide you to gain more insights and tips to invest your money and time on the right platform.
Any questions you want to ask or share with me can come in the below comment section. I will connect to you soon.
If you want to learn more about Social Media Marketing and effective strategies to multiply your business revenue can join CTCDC, a Premium Digital Marketing Institute which provides the best SMM Training in Delhi
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or call 95582 44444.