Google provided a free tool, which is used for tracking data of visitors associated with the site, the tool is known as Google Analytics.
The fundamental usage of the Google Analytics tool by SEO experts is to optimize a business’s site for revenue growth and others.
Using free Google’s tool, SEO experts will be having essential information to discover existing opportunities or what innovative he/she can do with that useful information for overall site performance.
From the engagement model to the conversion model, SEOs can gain a good amount of SEO data and can set things on the Google analytics SEO dashboard.
Check out 5 benefits to use Google analytics to improve SEO are:-
For your search engine optimization( SEO ) campaign along with other tools such as keyword research tools
(for keyword targeting), you’ll be needing a Google analytics tool for checking the performance of keyword, with google analytics you can analyze which keyword brings traffic on your website. Using Google analytics you will open a door to the world, where you can get significant information about visitors on your site. And all of this will help you to build SEO strategies
for a successful SEO campaign.
A key feature of Google Analytics is custom segments, which allows seeing traffic by channel, demographic data and much more.
The reason to build a custom segment is to know visitors who completed a goal, visitors' location, visits a particular page, time on site and more. With segment, you can observe and learn about engagement on your sites. SEOs must explore the audience tab in Google analytics while determining additional segments. Follow these steps:- Go to audience tab > select interest > then overview, the overview project three interest reports:
- Affinity Categories.
- In-Market Segments.
- Other Categories.
Below illustration, you can see- Visitors are shoppers or value shoppers with almost 4 percentage and other user work or have an interest in business marketing services is also almost 4%.
To take a deep dive, click demographic under the audience tab for viewing age and gender data. To this site, the majority of visitors age ranges from 25-35.
With possessing this data, you can build a custom segment to track visitors. First, get back to- Audience > Overview( for looking section).
Add a new segment by selecting the +Add segment, for monitoring users behaviour in this segment, visitors' frequency. For having good compilation data, remember to set the date range from 6 months to a year.
Mobile traffic Monitoring
Mobile traffic is essential to be considered for your SEO, as its significance is growing consistently.
Don’t just simply monitor mobile traffic on a whole site, also monitor mobile visitors' engagement levels.
Few things you can do to evaluate are-
- Add mobile segment and look at a number of mobile conversions at the page level.
- Observe those pages which have high mobile bounce rate, with this, you will be able to sharpen on pages with high bounce rate.
- You can get an insight into the difference between mobile and desktop experience specific pages by comparing mobile and desktop bounce rate.
Attention on Site Search
If you possess a search bar on your site, learn about what visitors search when they visit your site. You will not be aware of what visitors search but will also know about the number of people searching.
Let's assume that a large percentage of visitors on your site is using the search bar, so this indicates- in order to provide visitors with a clear path for what they look for, navigation may need to be improved.
The search term used by users will help you to get new content ideas with that you can write content successfully.
When a visitor visits your site and leaves after visiting only one page of your site, the percentage calculation of this is known as bounce rate.
A high bounce rate happens when users don’t find what they are looking for and leave or bounce. Poor UI/UX and the website design are the culprits for the high bounce rate.
Read, how website design
matters for SEO.
Evaluate the bounce rate every quarter to know whether it has increased or decreased. If increased then there something on your site you need to update.
Note: A high bounce rate doesn’t define the poor user experience.
Place top-performing pages based on conversions
Analyzing individual page performance and conversion rates can provide you with big insights.
Adjust time period( quarter-over-quarter or year-over-year) by going to Behaviour > Site content > Landing page.
You can see not required trends on individual pages if your specific page is declining, the issue is more related to that particular page but if several pages’ performance on your site is declining then it must be some technical issue to work on.
You can also collect data from Yahoo! Search results using Google analytics and will be helpful in marketing campaign planning and implementation. Apart from that tracking tools help in forecasting ROI of SEO.
Read more to learn:
Link Building Strategies For Content Creator & Boosting SEO
How To Optimize Your Web Page