An insight of On-page SEO?
Different from Off-site SEO(collective of external linking and other linking), On-page/SITE SEO is- Performing different On-page SEO activities with different On-page SEO techniques and integrating them for making the more user-friendly page, optimized content and awesome source code of website’s page.
When users visit any webpage, a good On-page SEO provides the user with a quick & clear idea about ‘what webpage is about’ or provides a solution to the users' query.
Improved On-page SEO serves the user and makes search engines understand ‘how web-page is relevant to user’. So that an optimized SEO page can get deserved ranking and visibility on SERPs.
The fundamental goal of On-page SEO is to convince both the search engine and users following things,
Recognize what a web page is about
- Accepting the searched page as relevant according to user query based on (keyword or set of keywords used for searching.
- And finally giving the page its worthful ranking and visibility on search engine ranking page(SERP).
To get better insight of On-page SEO one must also understand Off-page SEO
The relevance of Content & Keywords (On-page SEO)
Earlier keywords used to be at the core of On-page SEO activity, specifically high-value keyword for a specific location to rank the website.
It is still needed but its position has been replaced by quality-driven relevant, informative content.
To know why content is critically important and at the top position in On-page SEO activities.
it ‘s important to know traditional practice, marketers used to put user and its query in second place and placed the keyword at first, just to make sure the search engines found that website relevant to user queries based on keywords.
Plagiarized content on a page will impact the site’s ranking on search engine ranking pages(SERP). IT should be unique and relevant,
Content on site must be relevant, organized and easily navigable for the user. In word should be user-friendly.
Creating and optimizing content is not enough, Content topics should line up with user search intent for which they got rank on SERP.
For a good ranking chance, your content should stand up in providing resourceful information on a particular topic to the user.
On-site SEO (Not Related to Keywords)
Apart from keywords(topics) there exist several elements used for influencing On-page Search engine Optimization.
- Schema.org structured data or other markups
- URL structure of page
- Mobile friendly site
- Page metadata
- Speed load of page
- And of course, links(external & internal)
All of these above elements give the same indication; providing a user-friendly website. Making a website page usable(both in non-technical & technical basis) for better On-page optimization.
For optimizing your website’s page fully, changes and updates on both text and HTML are required time-to-time. For more On-site SEO knowledge for webpage improvement.
Keep Reading and Learning.