SEO perspective of internal links?
Internal links in HTML are hyperlinks and internal linking is giving links to a page for different pages on the same website.
text should consist of a keyword that is descriptive of a topic, must be relative to a topic or keyword which is need to be targeted.
What is an Internal Link?
When links direct from one page on a domain to another page on the same domain, that is known as an internal link. Internal link commonly required for the main navigation.
Three reasons why these types of links are useful-
- They help in forming a sequence structure of information for the given website.
- Websites get link equity(ranking power) around them because of internal linking.
- Users can navigate on a website easily because of internal linking.
Best practice for SEO in Internal linking
An architecture of a site is established by the use of internal links, along with that, it is useful for spreading link equity, though URLs are essential too. An effective SEO friendly website can be built with internal links
Content on an individual page needed to be seen by search engines in order to list pages with massive keywords based on their worth, along with that search engine also needs to access a crawlable link structure.
This linking structure lets the pathway of a website browse by spiders-to find all pages on a website.
The critical mistakes made by many sites are that they try to hide and bury main link navigation so that search engines cannot get access because of this site’s ability to rank on search engine list of ranking hinders. Look at the illustration below to understand the happening of this problem.
As you can see in the above example, a website’s page ‘A’ reached by Google spider which is linked to page ‘B’ and ‘E’. However, pages like C and D might be essential to the site but there is no way for spiders to reach those pages because of no crawlable links directing to that page. These pages might be containing good keywords, great content but if spiders can’t reach those pages than according to google these pages don’t exist. The below-given image shows the perfect optimal structure in pyramid form where the big dot represents the homepage.
This structure is helpful and enhances the ranking potential of each page by allowing link equity(ranking power) to spread throughout the site
High-performing websites have placed this structure on their websites like Amazon.com in category and subcategory form. The best way to accomplish this structure is internal links and additional URL structures.
The format of an optimal formatted internal link is down below. Assume this link is on the domain mycareeridea.com.
Here, “a” tag represents as link’s start. Link Tags can consist of images, text or other thing, where user can click it and move to another page.
The browser and the search engines get to know through link referral, the place where link points.
Link’s visible portion is called “anchor text”. For SEO, it describes the page where a link is directing. In the above example the link is directing towards ‘career counseling service provided by the organization, so anchor text “career counseling” used in a link for better understanding. The attribute <.a/> closes the link, for not adding further elements in it. This basic format of link greatly understandable by search engines spiders.
Sometimes pages may not be reachable and thus not indexed, below are some reasons:
Links in Submission-Required Forms
Forms can consist of elements from basic to complex, therefore submitting a form will not be attempted by search engines and content or links that would be approachable through a form are invisible to the engines.
Links Only Approachable via Internal Search Boxes
For finding content, spiders will not attempt to perform searches. Therefore, it’s assumed that completely inaccessible internal search box walls carry millions of hidden content.
Links in Plug-Ins such as Flash, Java
Links implanted in plug-ins like java applets, flash is habitually unreachable to search engines.
Links directing to Pages jammed by the Meta Robots Tag or Robots.txt
Site owner is allowed to block spider to get access to a page because of Meta robots tag and robots.txt
Links along with thousands of links on pages.
Rough crawl limit of search engines limit of 150 links per page, although this limit is flexible as essential pages may have 200 above links followed but in usual exercise try to limit the number of links on a given page to 150, otherwise, the chance of crawling additional pages will be lost.
Links in Frames or I-Frames
Frames and I-frames carrying links are technically crawlable, users with good technical knowledge of how search engine index and follow the links in frames should practice with these elements in amalgamation with internal linking.
So solving these difficulties, a webmaster can create spiderable HTML links that permit spiders to have access to content pages.
Additional attributes can be applied to links but engines ignore almost everyone except rel=”no-follow” tag.
For example, in this link
A webmaster is giving a message to search engines that don’t interpret this link as normal. The introduction of Nofollow was to stop guestbook, automated blog comment but with time communicating engines to not consider link( in general would have considered).