Domain Names

Domain Names

What are the Domains?

A domain name meaning is the website’s unique identity and internet address(of a website) which is readable to humans. It is formed with three parts: Top-level domain, a domain name, and an optional subdomain. Where top-level domain name often is known by domain suffix or extension.
A “root domain” is a combination of a domain name and a top-level domain name. “Http://” is not appraised as domain name part & recognized as a protocol in the URL.

Let us understand the Domain name meaning, step-by-step:

Top-level domain

The suffix visible and appears at domain name’s end is formally known as (TLD) Top-level domain, look at some examples:
  • .com
  • .net
  • .org
  • .edu
Over 1000 TLDs are available for webmasters that they can opt from available Domain names list.
Examples of TLDs are .cycle, .textile, .cat, and .sports Other TLDs which specify the country’s code (which are also known as ccTLDs) are .in(India), .uk (United Kingdom) or .dk (Denmark).

Domain name

Positioned second in a Domain structure. Specific TLD domain name is known as root domain(defined below), bought from registrars, states the unique location of a website. Bolded part in the below examples is a domain name.
Domain names consist of keywords, and search engines use them as a ranking factor. For example: “”, remember to step lightly while Optimizing root domain for search engines. As Google’s algorithm, a specific function is- combating stuffed keywords with exact-match domains.
Looking for domain name examples, to buy a domain name & having a confusion from the domain name list. Check it out

Root domain

A unique domain name and a top-level domain name combination are known as “root domain”. Highest level page on your website is the root domain, which means highest in website structure (certainly your homepage). Every individual pages or subdomain, to be a website’s part must include the root domain technically.
Root domains examples include:
The root domain cannot be the same as two different websites and every website page must technically have the same root domain (explained below). Because root domain doesn’t represent specific web pages but the whole website, for judging inbound link profile of your site the more accurate way is counting linking root domains and not linking URLs(pages). You can use link explorer or majestic tool to disclose specific root domain identity, linking to your site.


This comes third on the domain name’s structure & is a larger top-level domain’s part. The subdomain is added ahead of the root domain. For example, “” and “”
are both parts of the “” root domain. It can be created under any root domain by webmaster. Two common choices of subdomain are: ("www" is the subdomain) (has no subdomain)
Often the subdomain results in canonicalization errors.

Domain names & SEO best practices

These elements should be kept in mind for wanting search engine desired traffic.

A search Domain name which is memorable
Just look for those Domain names that are short, easy to pronounce, easy to recall, easy to type. Better not to use domain names that consist of numbers, longer than 15 characters, unusual spelling or other non-standard characters or so because the more domain( or URL) is easier for users in every sense, the better it is in case of search engines, as search engine considers accessibility & usability as many of the ranking factors.

Usage of broad keywords sensibly
Go for the keyword which defines your business work and is catchy, unique and brand relevant at the same time but don’t go for those which are only keyword-stuffed or keyword-targeted. A keyword-targeted domain name may carry weight as a ranking factor but with low-quality content, it is less likely to be visited by searchers and negatively viewed by the search engines.
With several changes made by Google, what has happened is that sites with keyword-stuff domain names (not high quality) have been deprioritized.
A domain name in keyword is beneficial but it may lead to a negative ranking from search engines through scrutiny.

Avoid hyphens
If the domain name is of two words or more (like ), you might want to use hyphens to separate those two words. Avoid using hyphens because it decreases domain name readability and memorability and correlates with spammy behavior. So remember to avoid hyphens and try not to use it more than one.

Selecting top-level domains (TLDs)
After registering a Domain name with (domain name generator) webmaster may have the option to buy additional TLDs. Opt (.com) TLD for a domain to maximize direct traffic. If this TLD isn’t available, look for .net, .co, or well-known ccTLD on a place of .com TLD.
Do not purchase low quality TLDs like .biz, .info, .name, etc. for traffic enhancement. Firstly these TLDs are less known and secondly correlates to spammy behavior.

Approve subfolders/subdirectories over subdomains
Search engines metric is different for domains and subdomains, as stated by Google. From the ‘ranking’ point of view - subdomains and subdirectories' content is treated equally. Link-worthy content such as blogs should be placed by webmasters in subfolders and not subdomains. Like
Domain age
One of the essential SEO ranking factors is the age of a domain, The truth is it’s not and is a complete myth. Don’t believe me, read what Google’s Matt Cutts stated about domain registration length that it is not considered as a search engine ranking scoring factor.

Moving domains
The webmaster needs to consider critical factors if he wants to move the domain. A critical factor to be considered is setting up the redirects on a page-to-page basis, in a way that subfolders and deep content pages are redirected to correlated sub-folders and deep content on a new domain.
Redirecting all pages of one domain to another domain’s homepage should be avoided by SEOs.

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