Let's talk

+91 9558244444


Book Now
A Guide To URLs

A Guide To URLs

What Is A URL?

URL is the unique web address of a web page that helps a user locate the web page throughout the internet. The term URL was first defined by Tim Berners-Lee in 1994 with the aim of replacing IP addresses to a human-readable text. URLs benefit the user by helping them identify the type of website through its URL structure. The URL limit has been estimated to be shorter than 2,000 characters.

What Does URL Stand For?

URL stands for Uniform Resource Locator and is used as a web address to identify the location of a resource on the world wide web. The main types of URLs (also called protocols) include: HTTP, HTTPS, WWW, INFO, FTP, FTPS, etc.

What Is URL Address?

A URL address is a unique web address given to a website or webpage so that the visitors or the search engines can identify the page or site they are about to visit. It works in a similar way to your house address.

URL Example


URL Format

All URL parts include protocol, domain name, and path and following is what a URL format looks like:
Which can also be seen as:
The protocol informs the browser about how to retrieve information from the resource that is being accessed. Http and https (s is for secure) are the web standards but also include FTP: (stands for File Transfer Protocol). A domain name or a host name is readable name of the place where the desired resource is located. A top domain name is like a category of websites, this gives away the type of website a user is visiting such as .com (commercial), .org (NGO), .in (from India), and so on.
A website contains subsections under sections or subfolders under folders. Through path, the URL defines which subfolder or subsection of the website a user is visiting. A URL is like a street address, it starts with house and house number (domain name and top domain name), to street and district (path).

Importance Of URL

Following are the benefits of URL for SEO:

Enhanced User Experience

A well designed-URL provides a clear idea about what the website is about or what it deals with. Both visitors as well as search engines benefit from this information as they don’t have to open the website in order to realize what it mainly addresses. Therefore, aiding the increment in user experience.

Ranking And Visibility

By placing relevant keywords in the URL, you can take a small step for SEO of your website. While the overall website content does matter, including keywords in the URL becomes an additional technique for SEO. However, don’t create URLs simply to include keywords in them. Their purpose is entirely different and this should be kept in mind.


A well-designed and precise URL can act as an anchor text by itself. It can be pasted as a link on forums, blogs, social media networks and other online platforms. Using keywords in your URL is not only great for SEO but also increases the CTR of your links. While an unreadable or computer like URL, when used as a link will do the opposite of increasing CTR.

SEO Best Practices

  • You can attract the interest of search engines and users by keeping the URL of your website short, precise, relevant and captivating. By doing this, you’re not only inviting visitors and search engines to check out your page or site but also helping your site in increasing its visibility on SERPs.
  • Sometimes, as need occurs, ID numbers or complex data had to be used in URLs. This is completely okay as long as URL includes readable data.
  • By using hyphens to conjoin separated words, you can accomplish greater readability. Try to avoid underscores, spaces, or any other characters for the same purpose.
  • Use lowercase letters in your URLs. Using uppercase letters might duplicate the page with two different URLs.
  • URL parameters are notorious for causing trouble. They might end up creating tracking issues or might duplicate your web page.

Ready to make your career in Digital Marketing!

CTCDC give you an edge on Internet marketing, Be a pro in Brand awareness, leads generation and online sale.

Request for CallBack Get Curriculum

Our Placement Partners