MOZ developed Page Authority to predict the ranking of pages on search engine results pages. This gives an evaluation to a page from the vary of zero to one hundred, the higher the score means a higher ability to rank.
This Page Authority(score) considers many factors and is established from web index data. As like good Domain Authority score, Page Authority also uses a machine learning model and discovers the algorithm that corresponds best across thousands of SERPs and churns out the Page Authority score through specific calculation.
How To Attain Page Authority Score?
Earning Page Authority Score is easy at the beginning stage like you can grow your Page Authority score from 10 to 20 more easily than to increase score from 60 to 70. Regular updates of Page Authority by Moz may fluctuate your score from time to time.
What is a “Good” Page Authority?
The way page authority is calculated( look for “Page Authority Technical definition below”) experts do not consider it as concrete score and just use it for comparison while researching pages ability to rank in search results. So as it’s a comparative tool, a “ bad or good” Page Authority score is not much of a thing here.
Difference between Page Authority & Domain Authority
Domain authority proffers more flexibility over the Page Authority regarding content creation and links but it consumes more time to increase as compared to Page Authority. Some tips to Enhance your domain authority?”
Though both Domain and Page Authority has mutual benefits like if you get more links to your site pages than your domain authority will increase and getting increment in domain authority will increase your Page Authority(score) also.
Page authority conjointly builds quicker than domain authority, supplying you with an essential advantage if you would like to boost rankings for one page quickly.
Page Authority’s Technical definition
Not considering on-page elements such as keyword use and content optimization, page authority calculation is similar to Domain Authority but at the micro-level. Page authority is based on factors such as a total number of links on a specific individual page and many other factors(more than 40 to be specific). The reason to choose Page authority as a comparative matrix because it will help an individual to enhance the scoring one page by comparing other pages.
How to Master over Page Authority?
Similar to Domain Authority, Page Authority cannot be mastered directly. Page Authority is an integration of metrics that each impact score differently. As Google takes many factors into account while ranking any page of the website, so the metric that puts efforts to do the same must also consider many factors as well.
Improve link profile and master Page Authority, to do this one has to get external links from high authority pages which are ranking well on search engines.
Fluctuation in Page Authority?
This score depends on many factors and every factor impact differently and fluctuates page authority over time. To know more..