Opportunities in Digital Marketing


By CTCDC.in | Wednesday, June 12, 2019

Digital Marketing

Beginner

Before discussing on what are the opportunities or job roles available in Digital Marketing, let’s see why one should opt Digital Marketing as Career?

  • India is an growing economy, it will touch a trillion economy by 2022 , marketing now a days is widely through Digital Platforms , which is generating more revenues then traditional marketing methods.
  • Digital Marketing is become an important ingredient to run the business and new way of doing the business


Now let’s see Opportunities in Digital Marketing


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(All values are in thousands, stats reference Naukri.com)

Digital Marketer 39k
SEO Executive/SEO Manager/SEO Analyst 22k
Search Engine Marketing (SEM) 19k
Social Media Marketing (SMM) 31k
Content Marketing 15k
Email Marketing Executive/Manager 17k


Roles & Responsibilities in Digital Marketing:


Digital Marketing Manager Implementing marketing campaigns, Analytics reports, Building & maintaining an online presence, etc.
Web Analyst/Data Analyst Market research & analysis, create reports using website analytics tools.
Email Marketer Implementing email marketing campaigns to promote product, page, or service & get leads.
Social Media Marketer Develop & implement social media campaigns and social media strategies, increase audience engagement, promote brand via social media.
Search Engine Marketer Implement paid search campaigns, Ensure maximum ROI on paid campaigns, In-depth competitor analysis & website analysis.
SEO Specialist Increase website traffic through on-page & off-page optimisation, Implement keyword research strategies, Maintain performance reports.
Content Marketer Develop friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content which support SEO.


In broad sense, Digital marketing is an area, in which you should have knowledge of all and master of one ….

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