How To Optimize Your Web Page


By CTCDC.in | Saturday, July 6, 2019

Ranking & Visibility

Beginner

Amidst the harsh competition in the Digital Marketing environment, people want to ensure that their website ranks well on search engine platforms. This ensures a tonne load of traffic on the web page ranked. But the ranking process demands some elements to be fulfilled. This blog talks about making the same process successful through both on-page and off-page SEO activities. Before we begin, remember that SEO is a very wide and dynamic term that involves numerous practices that can lead to a favorable ranking position of any webpage. Some of those best practices are acknowledged below:

Prep-work Before Optimization

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  • Study Your Web page - It is necessary to acquire knowledge about your web page before you start performing optimization. You must have appropriate information about the pros and cons (if any) of your web page including its layout, design, and other instruments that become the major determinants of your web page’s ranking.


  • Study Your Competition - In the actual course of War, deterrence is the most preferred tactic. This tactic actively involves spying. The market too offers an environment that resembles a war zone. You must, therefore, keep constant surveillance on your competitors. By doing so, you’ll make observations about your competitor’s advantages and disadvantages. SEMrush and Keyword Spy are important tools that let you understand the structure of your competitor's webpage/s.


  • Choose Your Keywords - One of the main factors of making a suitable ranking on any search engine is to have a plethora of related keywords ready at your behest. Keywords play a vital role in making a web page rank good.



Tips For Effective Web page Optimization

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  • Optimizing Your URL- The URL is an unsung hero of an optimized web page. Keeping this in mind, It becomes important that your URL is short and easy to remember for its optimization.

    how-to-optimize-website-speed

    Try to categorize your URL, providing a hierarchy of Domain>category>page. The market is full of URL shortening tools like Bitly and Google URL shortener.

  • Optimize Your Web Page’s Title- Have you noticed the title of this blog? It begins with “How to”. This is how an average person searches his or her requirements on a search engine. In addition to that, your title must have keywords related to the content that you’re providing to the reader so that Google can rate your page accordingly. Similar to your URL, keep your title short. Your title will be seen on the search results page so write accordingly. Also, try to keep your description enticing to maintain a good Click-Through-Rate.

  • Optimize Your Content - Your content is of paramount importance for maintaining your ranking on the top. If your content is up-to-the-mark, nothing can stop your web page from ranking well. But if it is mediocre, then you might end-up ranking on the last page of the search results. Try to add content to your web page that is relevant and linkable. You can provide both inbound and outbound linking in your content. Adding relevant keywords to relevant spaces is one technique that will lead you to the top of the search results page. If your content includes images then try to add keywords to the description of the image.

  • Optimize User Experience- Nothing demotivates users to visit your web page except a slow loading web page and an oversized advertisement. These are the mortal enemies of good user experience. If your web page is suffering from the same disease try to rectify it as soon as possible. Also, do not feed your users with false or plagiarised information. This only increases the user’s anger and augments your site’s spam score.

  • Keep Posting. Do not Stop.- Your content is like food for your website. If you stop posting more of it, then your website starves. Try to keep updating blogs, images, and infographics to your website. If you are providing the users with the links to your other web pages, then this will surely prove beneficial for your web page.

  • Invite Other Websites To Link You- This can be done by directly contacting the websites for business purposes and soliciting them to link your web page in their content. But it is expected of you that you’ll do the same for them. This will produce a healthy symbiotic relationship.

  • Keep Updating Your Sitemaps- Sitemaps are protocols that urge crawlers to crawl your page. This is an important part of effective optimization for your web page. Developing a sitemap on Schedule can allow your websites to rank well.
After following these tips, you can measure the results and apply them in your web pages.
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